A Marquis from the Salento region and an internationally renowned economist, member of Parliament of the Reign of Italy, had a dream of Li Veli which he built and caused to prosper.

The years passed and the dream slowly vanished, almost completely. Then, a century later, a family from Tuscany arrived.

Li Veli was built by the Marquis Antonio de Viti de Marco at the end of the XIX century: in this ancient site, inhabited for millennia, the great economist from Lecce created what would become a model of viticulture for the whole of Apulia. In subsequent years however, the Masseria saw that great dream slowly disappear. It was at the end of the twentieth century, in 1999, that a family from Tuscany arrived, the Falvo family, who had already written one of the most amazing pages in the history of Vino Nobile di Montepulciano and Vin Santo. This family fell in love with the dream of the great economist and decided to buy and renovate the Masseria and to dream again that ancient dream of the Marquis Antonio De Viti de Marco.

In 1999, about a century after the foundation of Masseria Li Veli, a group of investors, guided by the historic Tuscan winery Avignonesi, leaders from the beginning of the ‘80s of the international recognition of Vino Nobile di Montepulciano and Vin Santo, bought and renovated Masseria Li Veli with the aim of giving new life to a project of excellence in Apulia, an ancient region of great potential in high quality products. The project proceeded in alternating phases until, in 2008, the entire estate became the property of the brothers Edoardo and Alfredo Falvo, who gave life to an ambitious project of renovation and relaunching of the brand. In a few years the estate vineyards, the bottles produced and sales increased substantially, turning Masseria Li Veli into one of the top Apulian estates in terms of quality of the products and brand recognition.
The brothers Edoardo and Alfredo are the current managers of the estate with the collaboration of their cousin Alessandro who became part of the company in 2018.

Work: the energy that transcends the threshold of commitment and hard work, the only force that produces authentic and lasting results.

Family: the network of relationships in which each person fulfills with dedication their role, thus contributing to the wellbeing of everyone.

Genuineness: a way of being in which nothing is added or subtracted, allowing everyone and everything full expression in what they truly are.

Fraternity: family benevolence reaching out to everyone, in space and time.

The human and natural transmission of values through generations is the Dream encompassing all the dreams of Li Veli.

Masseria Li Veli is built with the typical local stone “carparo”. The traditional groin vaults reveal the ancient origins of the structure.
A large glass door protects the temperature-controlled barrique cellar, situated at ground level. An air-conditioning system guarantees ideal temperature and humidity.
The total capacity of the cellar is around 10.000 hl.
The historic wine cellar hosts modern tanks and storage silos. Here too, modern technological devices control the production process according to harvest and grape variety and determine the temperatures necessary during the winemaking and storage phases.
In the same building are separate areas for bottling and bottle ageing.